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Grouptivity Launches White Label Service at Web Expo

By Kristen Nicole We first mentioned them here in the Expo Roundup. The Grouptivity white label service will enable web publishers to add the"discuss" button to their site, allowing visitors to instantly create private discussions with comments threads and include an event as well. This makes for a better place to keep an ongoing conversation about site content than email, or even public comment threads on the site. The purpose of this discussion button is to replace the"email this" link, that can prove time consuming and doesn"t evoke furthered communication regarding the sent content. Grouptivity is looking to span the gap between static page content and social networking capabilities.

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